Meet the Founder: Strategy, Scale, and a Splash of Joy
HI, I'm Helia Allen and I didn’t just stumble into marketing; I’ve spent the last 15 years mastering the science of business growth. My journey began in the corporate fast lane with Ford Motor Company and Ford Credit, where I was honored to be selected for the inaugural 30 Under 30 cohort.
That foundation, combined with strategic roles at GM Financial and Regions Bank, gave me a front-row seat to how global powerhouses scale. Later, working directly with small businesses at the tech startup CommentSold, I learned the grit and heart required to run a local operation.
The Credentials To Back It Up
I believe that local marketing deserves "Big Brand" expertise. That’s why I’ve backed my years of field experience with high-level academic rigor:
MBA in International Business & Marketing | The University of North Alabama
Klaviyo Certified in Email & SMS Growth
Google Certified in Digital Marketing Creative & Measurement
15+ Years of Digital Marketing, Business Growth, & Social Media Strategy
Why Revenue Roasters?
My mission is to take the high-level strategies I used for global giants and distill them into "Hometown Energy" for passion-lead businesses and multi-location franchises. My team understands that each business is unique and works one-on-one to find solutions for sustainable growth.
Business, Powered by Joy
At my core, I am a joyful person, and I run Revenue Roasters the same way. I believe that marketing your business should be the most exciting part of your week, not another chore on your to-do list. When we work together, you’re getting more than an agency, you’re getting a long-term partner who is genuinely invested in your sustained growth.